・1974: First issue of Monthly PARCO Report
, a fashion business information magazine aimed mainly at PARCO and tenant companies and owners of PARCO stores nationwide.
・October 1977: First issue of ”Monthly ACROSS＂ published, aiming to become a periodical that could be sold in bookstores in urban areas as part of PARCO's information dissemination efforts.
・August 1980: "Fixed Point Observation(Teiten Kans)" started, observing and analyzing young people and street fashion at three locations in Shibuya, Harajuku and Shinjuku.
・December 1984: In addition to photography, depth interviews were added.
・June 1998: The magazine ceased publication after the July issue, but the fixed-point observation continued every month without interruption.
・In 1999, the editorial office of ACROSS held the Street Fashion Seminar at the Mainichi Shimbun Culture City, and began to undertake marketing research, sales promotion-related planning and production, and consulting services for outside companies.
The company began its activities as a research institute. And also chief in editers began writing manuscripts and lecturing at universities and other educational institutions.
・October 2000: Launched the web magazine "Web Across"; seminars held on street fashion, youth generation analysis, analysis of "Shibuya", magazines, etc.; white paper "SHIBUYA 2000 REPORT" published.
・April-September 2002: Serialized the street fashion project "From the Street" in the Asahi Shimbun's "Be". The number of accesses and recognition increased at once.
May 2002: Complete renewal of the site, with 1 million page views per month (without SEO).
・April 2003: Published the book "Tokyo Real Life - 42 People's Consumer Life" (Jitsugyo no Nihonsha), a compilation of the popular "Consumer Life of the Month" project, which became a long seller with over 40,000 copies sold.
・December 2005: Conducted the 300th fixed-point observation.
・April - July 2010: Planned and conducted "Drifters' Fashion Laboratory" with Drifters International, an NPO. Part of the event was held in an unused space at Shibuya Parco, and became a precursor to the subsequent boom in WS and talk events.
・August-December 2010: In commemoration of the 30th anniversary of "Fixed Point Observation," a workshop-type research titled "SHIBUYA UNIVERSITY, Department of Fixed Point Observation" was held with NPO SHIBUYA UNIVERSITY and the Fumitoshi Kato Laboratory of Keio University's Graduate School of Media and Governance. The project was renewed in spring 2013.
・April 2014： The 400th fixed-point observation was held, including "Fixed Point Observation in NYC", "Fixed Point Observation in LA", and "Fixed Point Observation in Seoul".
In June, Editor in chief:Ms.K. Takano appeared on NHK World's "FASHION EXPRESS". Other projects include ethnographic research in rural urban areas.
・June 2017: Participated in the "We Wear Culture" project of "Arts & Culture" led by Google's worldwide non-profit organization, Google Culturral Institute.
・August 2021, the 40th year of "Fixed Point Observation," I published "Street Fashion 1980-2020: A Record of 40 Years of Fixed Point Observation" (PARCO Publishing), which went into a third printing in November!
PARCO Publishing page